When founders Gabriel Vanterpool and Nae'mir Johnson deeply examined the prolonged trend of women masking their face with extensive amounts of makeup to "make themselves beautiful" they got inspired to create Beni, a company dedicated to changing the mindset of women.
Béni is more than a subscription box or brand, we're a movement that wants to change the mindset of our women for future generations. We encourage our women that they're blessed in their own body and that they don't need makeup to feel beautiful. Beauty begins when you start being yourself. You're blessed in your own body.